https://www.siennagiraldi.com/work daily 1.0 2020-07-21 https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1593814642085-AF8CTO9G1SOSZFUWSL2F/DHHS+Case+Study Work - Department of Health and Human Services Marketing & Messaging Strategy https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1593815209312-ZDJU05KIS9U5IKKRO83F/Moxie+Case+Study Work - Moxie Brand Strategy https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1593815474426-YPA0T1DI4A3VHUMXO13K/She%27s+A+Crowd+Case+Study Work - She’s A Crowd Marketing & Messaging Strategy https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1593814947380-D5J6ODPA3Y4TUCNEW7UW/Julius+Marlow+Case+Study Work - Julius Marlow Brand Strategy https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1593815351044-IXRPLIRN46CXNP8QZC99/MiVote_landingpage_squarespace_image.jpg Work - MiVote UX Research & Strategy https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1593815569514-68V7AS6FNXXBVF4BZFW7/IKEA+Case+Study Work - IKEA UX Research, Strategy & Design https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1595366069686-CPCF5U4B89GWEUMDBAU9/CLIENT+LOGO+WALL+5.png Work https://www.siennagiraldi.com/vic-gov daily 0.75 2020-07-20 https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591491078727-8LJH3UP6P1C3BX0TT52E/VAV+CASE+STUDY+SQUARESPACE.jpg Victorian Government Case Study Rock Poster https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591490561845-TPT8KMUUC5B90RK5EGBM/raise_card.gif Victorian Government Case Study The Orange Card as a GIF https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591492877586-XIK8S7DMZAWN1NEDKQ2E/VAV_website_athlete_sharpened.jpg Victorian Government Case Study Ambassador Headshot https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591492942885-JM12QHHZHWEM4GZTT8JP/Stef%252Band%252BJess%252BDadon.jpg Victorian Government Case Study Ambassador Headshot https://www.siennagiraldi.com/ikea daily 0.75 2020-07-18 https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591587639620-J7YXSWXS8XRT1TWEECGV/Screen+Shot+2020-06-08+at+1.06.44+pm.png IKEA Case Study https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591588542453-NPLA09PDIY6Q2AWOOH8O/Screen+Shot+2017-06-22+at+9.55.19+PM.png IKEA Case Study An IKEA store floor plan, showing a birds-eye view of ‘The Path.’ https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591589191624-6FH0BM502E1A5L9ULOEN/Screen+Shot+2020-06-08+at+2.06.18+pm.png IKEA Case Study A user flow that reflects the flow of The Path: product discovery and investigation without leaving the linear browsing experience. https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591589548926-GDVRZRCOU8Z1GU2BAY3Z/Screen%2BShot%2B2017-06-22%2Bat%2B10.29.06%2BPM.jpg IKEA Case Study A sketched wireframe that shows how the user flow would come to life (excuse the floor tiles). https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591591643552-1YSBETIF8BXV8TBW0IBG/Screen+Shot+2017-07-19+at+8.13.43+PM.png IKEA Case Study My redesign encapsulates the key element of The Path (replicating sinuous browsing experience, undisrupted by shopping actions) https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591591876595-VN4EU43PFPK2TOC2Q1AH/Screen+Shot+2017-07-20+at+6.41.46+AM.png IKEA Case Study The existing IKEA site, which disrupts the browsing process, forces too much decision-making and requires customers to toggle between pages to look at products https://www.siennagiraldi.com/about daily 0.75 2020-08-18 https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1593825699169-RPH0LLMM7PP3XAAW4EIG/linkedin.jpg About https://www.siennagiraldi.com/mivote daily 0.75 2020-07-18 https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591598789389-QPY7AUUPEUR9QLRJYADB/IMG_4345.jpg MiVote Case Study Our hall of post-its, where we spent 3 weeks unearthing and synthesizing 400+ qualitative data points. https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591594984213-2J4G8JOS51FI4RCLZE15/Screen+Shot+2020-05-29+at+4.54.05+pm.png MiVote Case Study The existing site de-centralizes clarifying information and creates a rabbit hole of research for users. https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591595245132-78P2TAIKLKO1MORXCZKK/Screen+Shot+2020-05-29+at+4.54.11+pm.png MiVote Case Study A complex user journey, led by a string of unanswered questions. https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591596096995-MW5C4VW42578FT7OPPCF/Screen+Shot+2020-06-08+at+4.01.25+pm.png MiVote Case Study The whitespace for MiVote (which would define all copy and imagery on the site) was to lead from its humanity while distinguishing itself as an antidote to existing political systems. https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591596342510-J1STKOD595GA6M5MOMMP/Screen+Shot+2020-06-08+at+4.01.52+pm.png MiVote Case Study https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591596770286-320LZ27775PZ0IEGHTK5/Screen+Shot+2020-06-08+at+4.11.09+pm.png MiVote Case Study https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591596847698-FX8G44KQO0SELUG3J8XG/Screen+Shot+2020-06-08+at+4.11.21+pm.png MiVote Case Study https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591596976116-YHO7NKAEJGGEFC3RNETF/Screen+Shot+2020-06-08+at+4.11.30+pm.png MiVote Case Study https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591597442555-36U2T6MH5U2SLBAWKOR1/Screen+Shot+2020-05-29+at+6.45.47+pm.png MiVote Case Study Revised and simplified site map. https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591597795212-BG52ITKQ17PQVP7HJR0D/Screen+Shot+2020-05-29+at+6.43.28+pm.png MiVote Case Study Revised and simplified user flow. https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591599134391-OH1Y8X72X9FAP7C69ZAI/Screen+Shot+2020-06-08+at+4.49.27+pm.png MiVote Case Study https://www.siennagiraldi.com/julius-marlow daily 0.75 2020-07-20 https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591696690495-NTSNCT6IF8JE041RBQT2/Screen+Shot+2020-06-09+at+7.56.33+pm.png Julius Marlow Case Study B&T’s Coverage of the Campaign https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1593905553751-HAF9T6LF5SA5WTWF5B6F/jm_iphone3_v1.jpg Julius Marlow Case Study Product Shot https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1593905624916-CED3CBB1I4P9PFAIG4FD/JM_CREATIVELY%2BBRAZEN.jpg Julius Marlow Case Study Campaign Copy https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1593905465136-G7DEZC7AY7D1KSAO46DB/JM_Gino_Squarespace.jpg Julius Marlow Case Study Campaign Video https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1593905499576-1YVL4QIRXYE4SRSO0S3M/jm_iphone_3.jpg Julius Marlow Case Study Product Shot https://www.siennagiraldi.com/moxie daily 0.75 2020-07-20 https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591704178181-GZFCKMTPAY1HBR3TFG24/Taboo-Project-Moxie_1-1.jpg Moxie Case Study Moxie Founder, Mia Klitsas, with a Banner in Melbourne https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1595118146895-PCWPDRVU4JRVO82UU6YD/Moxie+Periodic+Table.jpg Moxie Case Study The Moxie Periodic Table https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1592120038885-L8YUKCR7N776C215PZI9/Moxie+Rock+Posters.jpg Moxie Case Study Rock Posters Plastered across Melbourne https://www.siennagiraldi.com/shes-a-crowd daily 0.75 2026-03-06 https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591701795881-XWJ7SNR38VMITH1VQ1LM/2.png She's A Crowd Case Study https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591701852982-DHVNPEKXDHP9NAXZCS55/3.png She's A Crowd Case Study https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591701905013-EIV0O1WNTF0ODBY8IHIX/4.png She's A Crowd Case Study https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591702440573-PK72PZTNXYCAF8VO3W7G/SAC_iphone3_v1.png She's A Crowd Case Study Phase 1: Educating our audience on the situation, and connecting survivors with COVID-19 specific resources https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591702836109-UAKMHHA2ZYRL5R62WELL/SAC_iphone1_v1.png She's A Crowd Case Study Phase 2: Gathering first hand, qualitative data of violence during the pandemic to be shared with Victorian decision makers https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591702613337-6Y3F36WO8IKCFR3RMEVM/SAC_iphone2_v1.png She's A Crowd Case Study Phase 3: Engaging the community and leading them to educational and support resources https://www.siennagiraldi.com/play daily 0.75 2020-08-12 https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1593823993217-SJENOCBTXNUBWYTKDSWO/montreal.jpg Play https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1592123817859-YK37B1U49J0XY4EXVHRJ/GirlStanding+%28Series+2%29.jpg Play https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1592123379498-RVQURUEO3EEWA7KXQUQD/WhatSheThinking.jpg Play https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1592123573264-EETX0FI7T8HW0JYRTU26/Gabby_Squarespace.png Play https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1592123979661-NXIHZXAH5L9X1ONDPEB8/design+reviewed+submission-digital+art.png Play Featured in Design Re-Viewed https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1592127195213-RBAMJR2G1E4IYAOGB37I/Sienna+Giraldi2.jpg Play https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1592127115883-7WDJUJHFFZQHL3H0GYPN/IMG_2054.jpg Play https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1592126889168-KSKZCNOHAQS12EOORUHI/IMG_2069.jpg Play https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1592126675754-JK9Q4SG6YJX47ADQRBRO/IMG_2064.jpg Play https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1592127568484-MR4FM44WVOTRL1K7KR4X/IMG_0199.jpeg Play https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1592127002206-JDAIQACBGW3XGBBO5KLT/IMG_2031.jpg Play https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1592126802681-4K4CAXGAZ7VWM4R0HQ5V/IMG_2065.jpg Play https://www.siennagiraldi.com/the-work-stuff daily 0.75 2020-06-19 https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591488065900-A9BTO3MOX07NNQ8SOHEH/VAV_website_athlete_sharpened.jpg The Work Stuff (Copy) The Department of Health and Human Services https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1592115160779-51N3FUFAD8PZCEDSMP7Y/1157320916335634511_1157320916335634511.jpg The Work Stuff (Copy) https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1592131295857-YM4L7VEUG7M94O6IBURV/moxie+home+page+case+study+photo.png The Work Stuff (Copy) Moxie https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591616048479-R68Q3S684O33G2VM9NB7/champion-2019-normal-636.png The Work Stuff (Copy) https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591488083961-IQG8LD3CZVBZEUCRDK0E/MiVote_landingpage_squarespace_image.jpg The Work Stuff (Copy) MiVote https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591616044297-9MJRWURGBAVDLT34JH9W/LVMH+LOGO.jpg The Work Stuff (Copy) https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591488203846-OAUBZTC00PO2E7FVR4GV/She%2527s%2BA%2BCrowd%2BCase%2BStudy%2Bcopy.jpg The Work Stuff (Copy) She's A Crowd https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591616048695-EO9QBBUKYNNVXSPYVJ65/1200px-Ha%CC%88agen-Dazs_Logo.svg.png The Work Stuff (Copy) https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591487914480-G0SUXFG7UO7IW46UKLTT/IKEA_landingpage_squarespace_image.jpg The Work Stuff (Copy) IKEA https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591655385495-W3SZBRC1PUW67OY6AZTI/KIND%2BLOGO.jpg The Work Stuff (Copy) https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591488411140-SXCYR2ONXH22H232GTFI/JM_landingpage_squarespace_image.jpg The Work Stuff (Copy) Julius Marlow https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1593816749436-DZFCLZMPFSK2VGU9XJRF/logo_FbShare.jpg The Work Stuff (Copy) https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591655677367-UXNAHIZWI7J4ELJ4BN65/COOPERS%2BLOGO.jpg The Work Stuff (Copy) https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1592114928117-6KCE4YVRP9VB5E1SNQGU/VIC%2BGOV%2BLOGO.jpg The Work Stuff (Copy) https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591616038702-HAWZEX9SR1V0U2I8AP1A/TELSTRA+LOGO.jpg The Work Stuff (Copy) https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591616043197-WWPMFM3N80AJC2EOHN4O/CUB.png The Work Stuff (Copy) https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591655293577-WPJIH75E6YR574OGGQ0N/SAC%2BLOGO.jpg The Work Stuff (Copy) https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591655321444-PLNQ4D70ZJNSGFOEY38V/SUK%2BLOGO.jpg The Work Stuff (Copy) https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1592115207238-R82T4PDSM9GPB7V1HGUZ/JULIUS%252BMARLOW%252BLOGO.jpg The Work Stuff (Copy) https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1593816696397-GS9065G11QUJQYNIPRL5/Transport-Accident-Commission.jpg The Work Stuff (Copy) https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591654935490-8G5NTYOQ8ID52KOAALYH/download.png The Work Stuff (Copy) https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591489926209-443VMJSW5YNST8ZUQD2N/VAV_website_athlete_sharpened.jpg The Work Stuff (Copy) Department of Health and Human Services https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1592567372945-Z15AGJWEAETLQ9K7AW0A/Moxie.png The Work Stuff (Copy) https://www.siennagiraldi.com/the-work-stuff-1 daily 0.75 2020-06-19 https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591488065900-A9BTO3MOX07NNQ8SOHEH/VAV_website_athlete_sharpened.jpg The Work Stuff The Department of Health and Human Services https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1592115160779-51N3FUFAD8PZCEDSMP7Y/1157320916335634511_1157320916335634511.jpg The Work Stuff https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1592131295857-YM4L7VEUG7M94O6IBURV/moxie+home+page+case+study+photo.png The Work Stuff Moxie https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591616048479-R68Q3S684O33G2VM9NB7/champion-2019-normal-636.png The Work Stuff https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591488083961-IQG8LD3CZVBZEUCRDK0E/MiVote_landingpage_squarespace_image.jpg The Work Stuff MiVote https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591616044297-9MJRWURGBAVDLT34JH9W/LVMH+LOGO.jpg The Work Stuff https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591488203846-OAUBZTC00PO2E7FVR4GV/She%2527s%2BA%2BCrowd%2BCase%2BStudy%2Bcopy.jpg The Work Stuff She's A Crowd https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591616048695-EO9QBBUKYNNVXSPYVJ65/1200px-Ha%CC%88agen-Dazs_Logo.svg.png The Work Stuff https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591487914480-G0SUXFG7UO7IW46UKLTT/IKEA_landingpage_squarespace_image.jpg The Work Stuff IKEA https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591655385495-W3SZBRC1PUW67OY6AZTI/KIND%2BLOGO.jpg The Work Stuff https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591488411140-SXCYR2ONXH22H232GTFI/JM_landingpage_squarespace_image.jpg The Work Stuff Julius Marlow https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1593816749436-DZFCLZMPFSK2VGU9XJRF/logo_FbShare.jpg The Work Stuff https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591655677367-UXNAHIZWI7J4ELJ4BN65/COOPERS%2BLOGO.jpg The Work Stuff https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1592114928117-6KCE4YVRP9VB5E1SNQGU/VIC%2BGOV%2BLOGO.jpg The Work Stuff https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591616038702-HAWZEX9SR1V0U2I8AP1A/TELSTRA+LOGO.jpg The Work Stuff https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591616043197-WWPMFM3N80AJC2EOHN4O/CUB.png The Work Stuff https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591655293577-WPJIH75E6YR574OGGQ0N/SAC%2BLOGO.jpg The Work Stuff https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591655321444-PLNQ4D70ZJNSGFOEY38V/SUK%2BLOGO.jpg The Work Stuff https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1592115207238-R82T4PDSM9GPB7V1HGUZ/JULIUS%252BMARLOW%252BLOGO.jpg The Work Stuff https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1593816696397-GS9065G11QUJQYNIPRL5/Transport-Accident-Commission.jpg The Work Stuff https://images.squarespace-cdn.com/content/v1/5edab95edaf5c8617a4d29d8/1591654935490-8G5NTYOQ8ID52KOAALYH/download.png The Work Stuff